Do you run a nonprofit organization or you are thinking of starting one?
Have you made all plans and you are flowing with ideas, but there is only one problem; NO REVENUE.
As a fundraiser, are you finding it difficult to raise funds for your non-profit or good cause? you tried to organize fundraising programs but without much success.
If your fundraising efforts are bringing in little or no revenue, then you must be making one or more fundraising mistakes. But not to worry, this post aims to highlight those mistakes, so you can take note of them, and avoid repeating the same mistake again.
At the end of this Article you will find one FREE and easy way to do a Fundraiser event completely Free with zero risk to your organization.
The following are the mistakes to take note of.
- Failing To Plan: This is the most important factor. Does the quote 'If you fail to plan, then you plan to fail' ring a bell?
Every action that needs to produce results must be carefully thought out. You can't just get on stage, and expect people to drop their money.
Plan every little thing; your budgets, organizers, and donors. Have fixed goals and strategies in mind and don't stop until it has been fully achieved. Be intentional about everything.
Do things with a sense of urgency. Fundraising is not a random event, it requires strategies. Keep records of past donors and their contributions and work with that value.
If you do not want to keep struggling to raise funds, then preparation is key. People are sensitive and careful where their money is involved. If you are not fully prepared, it becomes hard to convince them of how serious and important your project really is.
2) Not knowing Who Your Potential Donor is:
Identifying where charitable donations come from can help you know where to direct your energy. This is why it is important to keep records. Check your past records, who are your largest donors? Who are your loyal donors?
In addition, your friends and family and specially the organization committee should be part of your donors. Impact starts from the inner circle and then extends to others. This is because people are more likely to give to those they know.
You can also ask from your board members for names of friends or colleagues that are interested in your organization. This will help you know who and where to target. The next step after identification is to ask.
3.Failing to ask:
There is often that difficulty when it comes to asking people for money. For some of us it might feel embarrassing or inappropriate but remember, it's not for you, it's for the organization you represent.
Don't be scared of being rejected? It is normal to feel this way, the worse that can happen is hearing "No, thank you". People will respond to you if only you are willing to ask.
When it comes to fundraising, you don't just put the request out there and expect the money to roll in. Your prospects need to relate to you. Give them reasons to give. If you entertain fear, then be prepared to struggle.
4) Not Giving Substantial Reasons/Motivations:
People will only pay for what is of value. Do you want to receive from them? Give them a reason to give.
Your prospects are thinking: why should I give you my money? What do I get from it? Is it really a good cause? Who is affected by all of these? What impact will my money make? Are they serious and can manage the money to really help the cause?
If you can't give a convincing answer to all of these, then you will find it hard to find motivated donors.
You need to make your prospects understand why you need their money. You owe it to them to satisfy the questions in their mind. People would only give to a cause they are committed to. They are not just doing you a favor; You are also offering them something of value, helping others to do good, to change the world in their little way and that is a feeling people are willing to make sacrifice for.
With such passion, they will be more likely to try and convince others you would normally won't reach.
5) Poor Relationship or interaction With Donors:
This is one of the most common mistakes people make. You can't walk up to strangers and ask them for their money. There has to be a relationship.
Identify them and work on having a good rapport with them only then it becomes easier to ask them for funds. Don't let them feel you only need them for the money.
For old donors, share updates with them, talk about what you have been able to achieve, let them feel like they are part of your foundation. People give gifts only after you have reached out and involved them in your organization.
Irrespective of the amount given, show that you are grateful. Send hand-written cards thanking them for their help. Donors who feel valued and appreciated are more likely to give again. 'Success is a collection of relationships'
6) Thinking People Would Give Just because they are Wealthy:
In fundraising, you must never work on assumptions. Not all wealthy people are active donors. Don't think they would give just because they have the ability and deep pockets.
Most wealthy people don't spend without having a reason to. Make them understand your cause and why their contribution is needed. Involve them in your decision-making process. Everyone loves to feel important so be sure to let them know their impact on your organization.
They won't give because they have the money, they will give because they are emotionally involved. Some of them still won't contribute the first time around, add them to your database, send follow up emails with updates on your great activities and try again in the future.
7) Choosing the Wrong Theme for Your Audience:
When preparing a fundraisers events, another issue to deal with is knowing what activity to organize and for what audience.
There are so many fundraising ideas that can become a difficult task picking the right one.
You must be careful to consider your audience and what tickles their fancy. People love to have a great time so be sure to come up with something fun, unique and in line with your cause. Make the theme of your event something fun, memorable and that leads back to your cause.
Study your audience, what cause are they committed to? In what areas have they made contributions to in the past? What are they passionate about? If you fail to carefully consider this aspect, you might just end up doing the right thing for the wrong audience. Make the theme of your event something fun to attend.
8) Not Doing Something New:
It might be fun at first, but eventually, people will get tired of it. If you keep doing the same thing over and over, you will make people lose interest.
People need entertainment to keep them focused. You can't make progress if you are scared of change. Move out of your comfort zone and try new fundraising ideas.
Don't make them lose interest because you would lose revenue when that happens. It might be that you need to implement new things in your old fundraising events.
It is pertinent to state that the mistakes listed above are common, and most fundraisers are guilty of them. You can save yourself the resources, and provide a better fundraising result by trying a new and innovative way to fundraise that is Completely FREE.
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